The Wine Tasting Experience® at the 93rd edition of the Alba Truffle Fair

From 7th October to 3rd December 2023 the guided tastings of Strada del Barolo return during the Alba International White Truffle Fair: the best territory experts tell everything about the great wines of Langhe!

After having become a must see event for hundreds of wine lovers who visit Langhe, the Wine Tasting Experience®, original tasting event devised by Strada del Barolo, will become, as usual, part of the official programme of the Alba International White Truffle Fair, which, now in its ninety-second edition, proposes a nine-week program of events and initiatives.

The Wine Tasting Experience® will be held every Saturday (in English) and every Sunday (in Italian) from 7th October to 3rd December 2023 in the Mondi Room, Cortile della Maddalena. There will be two appointments for each day: at 3.30 p.m. and at 5.30 p.m. with a maximum of 24 people.

“The taste of the hills”, “The Crus of Barolo” and “The many faces of Nebbiolo” are the topics that will alternate during the entire fair. “The Taste of the Hills” is an introductory journey among the most peculiar productions of Piedmont, with the tasting of four different wines; “The Crus of Barolo” is a journey marked by the tasting of three different Barolo labels; while “The many faces of Nebbiolo” will compare Barolo, Barbaresco and Roero to explain the different expressions of the Nebbiolo vine variety.

The tastings will last about one hour and the tickets can be purchased in advance online on the website at a cost of 33.00 € per person, educational material and entrance at the “Alba White Truffle World Market” included.

The Wine Tasting Experience® format

Following the example of the French Ecole Du Vin, appointments go beyond the traditional tasting in a wine cellar, a typical stop for the wine tourists, especially for the opportunity to compare labels from different producers at one appointment. The tastings are guided by territory experts capable of explaining the secrets of the wines and satisfying any curiosity: the teachers are, in fact, producers, oenologists or skilled sommeliers, everyone with a personal point of view, with their opinions on the value of the perfumes in a stem glass, the pairings between food and wine, as well as the characteristics of the wines in relation to their terroir.

Questions from the audience, in-depth lessons, curiosity, tips on how to taste, wines of different producers: all these elements will make the Wine Tasting Experiences® a new way to approach the wine world, beside being a unique occasion to discover all the details of the wine production of the Langhe and Roero region. To make the Wine Tasting Experiences® more and more experiential and to directly involve the participants, the guides will use a video rich in infographics and interactive maps.


Buy tickets online on

For info and reservations: