Treasure Hunt on the Barolo Wine Route

Sunday May 1st 2016 a fun experience hunting for clues in the heart of the Barolo Wine Route starting from the “capital” of the Langhe! The format is that of a traditional treasure hunt, but with a difference: the itinerary, along which participants unearth clues, passes through a territoryunique in the world which has been declared a UNESCO World Heritage site.

A slow hunt…

The hunting journey shall be carried out by car or motorcycle, to allow participants to visit a large part of the Langhe region. But – very important! – It will not be a timed race: the aim is to spend a day in good company, to discover the territory and its precious resources, without “competing” to arrive first. The Treasure Hunt has to be enjoyed more than played, with the game’s search aspect acting as a means for discovery.

The Hunt will be structured so that the participating teams can be distributed across multiple routes, homogeneous in character, pleasantness, and length. The legs will allow everyone to have fun and excitement according to their own taste, for both wine lovers and families with children alike.

The Rules

The hunters will gather between 10.30am and 11.00am in Alba, piazza Medford (in front of “Palazzo Mostre e Congressi”): there, the teams (by car or motorcycle) will be registered and each will receive the kit to join the hunt. From the starting point, the teams will leave in search of their first clue, hidden among the stands of Vinum, Alba.

From there on, it will be a continuous movement between the hills and vine rows along the Barolo Wine Route: at every leg of the hunt, participants will receive the clue leading to the next, and it will be necessary to earn it, sometimes passing a simple test linked to the place, other times having it revealed by someone, and others by searching for it in the nearby area. Each test will give each team a score, adding up to a final ranking: the last stage will see the teams converge in the late afternoon (approximately around 6.00pm), for the final leg and the discovery of a number of awards such as wines, traditional products, accommodation and dinners in the territory facilities, to continue the enjoyment a bit longer.


Langhe has no shortage of places to eat, from restaurants to wineries: you will find several on your path. Discover them on

How to participate

The registration costs 41 euro per team (a team consists of a minimum of 2 and a maximum of 5 people per car/camper) or 26 euro for motorcycle riders (a motorcycle-team consists of a minimum of 1 to a maximum of 2 people per motorcycle/bike). Register now!