The Barolo Experiences of Strada del Barolo

The Strada del Barolo e grandi vini di Langa presents a selection of experiences for those who want to learn more about Barolo and its surrounding area.
Designed for individual wine lovers as well as tour operators, travel agencies, companies and event organisers, the new Barolo Experiences represent an exclusive opportunity to experience the Langhe through authentic, educational and engaging routes.
The proposals are structured into three different levels of experience –Essential, Explorer and Prestige– and can be customized according to the client’s needs, length of stay, desired level of depth and specific interests of the group.
BAROLO ESSENTIAL EXPERIENCE
The ideal experience for those who want to approach the world of Barolo in a simple yet comprehensive way, dedicating a few hours to discovering the territory.
- Introduction to the Langhe area and the Barolo DOCG appellation
- Panoramic tour of the main wine-growing landscapes and the most representative crus
- Guided tour of a local winery and guided tasting of a selection of local wines
- Accompaniment by a private guide or teacher, expert on the Barolo Road
- Welcome information kit dedicated to the territory
Duration: half day
A perfect experience for those visiting the Langhe for the first time and wanting to understand the characteristics that make Barolo one of the most prestigious wines in the world.
BAROLO EXPLORER EXPERIENCE
A full-day immersive tour that allows you to deepen your knowledge of the area through various production facilities and a complete food and wine experience.
- Introduction to the Barolo area and main crus
- Guided tour of two representative wineries in the area
- Guided tastings of the main wines of the Langhe
- Lunch in a typical local structure
- Wine Tasting Experience guided during lunch with a focus on food and wine pairings
- Accompaniment by an experienced guide or teacher of the Barolo Road
- Welcome information kit
Duration: Full day
A journey through vineyards, wineries, and gastronomic traditions to fully understand the wine culture of the Langhe.
BAROLO PRESTIGE EXPERIENCE
The most exclusive proposal, dedicated to those who want to experience Barolo through high-profile experiences and confidential content.
- In-depth introduction to the territory and its peculiarities
- Guided tour of important Barolo wine-growing areas
- Tastings of selected labels, special vintages or thematic in-depth courses
- Meeting with manufacturers and industry professionals
- Gourmet lunch with guided tasting trail
- Accompaniment by an experienced guide or teacher of the Barolo Road
- Welcome dedicated information kit
Duration: Full day
An experience designed for enthusiasts, collectors, incentive groups, and guests seeking privileged access to the world of Barolo.
All Barolo Experiences can be integrated with additional activities to build fully tailored programs.
Experiences are available to individuals, small groups, businesses, tour operators and travel agencies.
To receive more information, request a personalized proposal, or develop a program dedicated to your customers, you can contact Strada del Barolo at: staff@stradadelbarolo.it










