Barolo And Derthona Take The Stage In Milan – 5th Edition • Strada Del Barolo

For the fifth consecutive year, Piedmontese excellence arrives in Milan! The Strada del Barolo e grandi Vini di Langa and Terre Derthona – Strada del Vino e dei Sapori dei Colli Tortonesi return to the prestigious Palazzo Bovara for an extraordinary tasting event promoted by the Consorzio Tutela Vini Colli Tortonesi and I Vini del Piemonte, in partnership with Confcommercio Milano and Go Wine, the association that promotes wine culture and wine tourism.

A sensory journey through the unique flavors of Langa and Colli Tortonesi

On Sunday 22 March 2026 the east wing of Palazzo Bovara will be transformed into an ideal journey through the Langhe and the Colli Tortonesi, where a public of wine lovers and industry professionals will have the unique opportunity to taste dozens of prestigious labels, from the majestic Barolo DOCG to the refined Timorasso Derthona DOC. The producers will present their wines in person, showcasing their many facets and offering tastings of different crus and vintages.

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The experience is enriched with an unmissable tasting lounge

During the event, there will also be a Tasting Lounge featuring Walter Massa, father and pioneer of Timorasso Derthona DOC, and Guido Martinetti, owner of the organic farm Mura Mura and co-founder of the well-known ice cream chain Grom. They will share their experiences and offer tastings of wines particularly representative of their production, which will not be available at the tasting stations set up in the halls of the palace. The lounge will be hosted by Francesco Quarna, DJ and winemaker passionate about viticulture and food & wine culture, who hosts the podcasts “Deejay Wine Club” and “Summer Camp” live on Radio Deejay.

Preview reserved for operators

Before the public opening, an in-depth Masterclass on Barolo DOCG and Timorasso Derthona DOC is scheduled, reserved (by invitation) for restaurateurs and industry professionals. Organized in collaboration with Confcommercio Milano and EPAM – Associazione Provinciale Milanese Pubblici Esercizi.

Event details and schedule

11.00-12.00: Masterclass reserved for restaurateurs and industry professionals
12.00-13.30: Tasting reserved for industry professionals, with stations hosted by Barolo DOCG producers and Timorasso Derthona DOC producers
15.00-19.00: Public tasting open to wine lovers, with stations hosted by Barolo DOCG producers and Timorasso Derthona DOC producers
18.00-19.00: Tasting Lounge hosted by Francesco Quarna, with Walter Massa and Guido Martinetti

Tickets

The entrance ticket costs € 35.00 per person (€ 30.00 for members of Confcommercio, Go Wine, AIS, Fisar, Onav, Aspi*) if purchased online in advance, and includes unlimited wine tastings, as well as the Strada del Barolo wine glass and a glass holder pouch. The entrance ticket including access to the Tasting Lounge costs € 45.00 per person.

^{(*) People with discounted ticket will be asked to show a valid Confcommercio, Go Wine, AIS, Fisar, Onav or Aspi membership card.}

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