Become a member
Become part of Strada del Barolo
Currently, the association brings together around 130 entities, including wineries, restaurants, accommodation facilities, agri-food producers, museums and castles.

Statute
Art 1. Costituzione e durata
A voluntary non-profit association called “Strada del Barolo e grandi vini di Langa” with registered office at the Barolo Municipal Castle, Piazza Falletti – Barolo, is established pursuant to Law No. 268 of 27 July 1999. […]
To request a copy of the Statute you can write to info@stradadelbarolo.it
Why become a member?
Becoming a member means joining a valuable network, where you can share experiences, knowledge and opportunities with other members. Discover all the advantages:
- Be the protagonists of our tasting events in the area and in various cities in Italy (Io, Barolo, l Barolo a Palazzo Barolo, Il Barolo e il Derthona in Milan etc.)
- Promote your wines and agri-food products during our tasting initiatives (Wine Tasting Experience®, Wine&Food Experience, Tour dei Cru del Barolo etc.)
- Join a network of excellent companies and connect with other players in the local tourism system, with a view to sharing and collaboration
- Include your proposals (lunches, dinners, overnight stays, tastings, guided tours etc.) in the tourist packages dedicated to the Strada del Barolo of our official tour operator
- Welcome institutional guests, partners, journalists and tour operators to your facility (winery, restaurant, hotel etc.) during our educational tours
- A page dedicated to you on the stradadelbarolo.it website, a point of reference for wine tourists from all over the world
- Participate in training and in-depth meetings on various topics related to wine and wine tourism
- Receive our monthly newsletter on events, demonstrations and promotional opportunities
- Distribution of your promotional material during events abroad organized in collaboration with the I Vini del Piemonte promotion consortium
Membership fees for the year 2026
- Wineries not associated with the “I Vini del Piemonte” promotion consortium: €250.00
- Wineries associated with the “I Vini del Piemonte” promotion consortium: €200.00
- Wine shops, municipal cellars: €280.00
- Regional wine shops: €450.00
- Private wine shops: €200.00
- Accommodation facilities: €200.00
- Restaurants in the area: €200.00
- Restaurants outside the area: €200.00
- Activities and experiences in the area (trifulao, hot air balloon flights, bike rental, etc.): €200.00
- Companies specializing in typical and quality products: €100.00
- Protection, enhancement and promotion consortia relating to typical quality products: €450.00
- Municipalities (outside the Union of Municipalities): €500.00
- Union of Municipalities: €1,500.00
- Associations and cultural institutions: €150.00
- Museums, castles, cultural heritage: €150.00
- Freelance professionals (friends and supporters of the Strada del Barolo): €500.00
Become a member
Become part of Strada del Barolo
Currently, the association brings together around 130 entities, including wineries, restaurants, accommodation facilities, agri-food producers, museums and castles.