Keeping the course straight, or how to continue to guarantee a high positioning of tourism in the Barolo area
After a series of events dedicated to tourism development and discussions with local wineries and tourism operators, the Strada del Barolo and the Enoteca Regionale del Barolo, in collaboration with the Ente Turismo Langhe Monferrato Roero and the Ente Fiera Internazionale del Tartufo Bianco d’Alba, are promoting a new meeting useful for operators and wineries entitled “Keeping the course straight – or how to continue to guarantee a high positioning of tourism in the Barolo area”.
The initiative will be held on Monday 31 March 2025, at 4:00 pm, at the Enoteca Regionale del Barolo, and will address some key issues for the future of tourism in the Langa del Barolo. It will be an opportunity for discussion to reflect on how the Barolo area can consolidate its positioning, consciously managing the evolution of tourist demand. We will also discuss how to enhance the food and wine experience and strengthen the role of wineries, so as to build an increasingly coherent and attractive offer.
The meeting will be structured in two parts: a part of frontal interventions in which experts from the tourism and wine sector will be involved, followed by an interactive session in which each participant will be directly involved. In this second phase, participants will be divided into four work tables, each led by a facilitator, to develop strategies and concrete proposals on the topics covered. The solutions that emerge will then be shared in a final session and collected in a document useful for future tourism development strategies.
Introduction and moderator
- Daniele Manzone, Director of the Strada del Barolo and grandi vini di Langa
Speeches planned
- Bruno Bertero, General Director of the Langhe Monferrato Roero Tourism Board
- Emanuela Bolla, Vice President of the Strada del Barolo and owner of the Fratelli Serio & Battista Borgogno winery
- Gabriella Burlotto, Castello di Verduno Winery
- Elisabetta Camia, Massimo Camia restaurant
- Ilenia Colucci, Owner of Love Langhe Tour
- Cristiana Grimaldi, Director of the Barolo Regional Wine Shop
- Maria Teresa Mascarello, Bartolo Mascarello Winery
- Stefano Mosca, General Director of the Alba White Truffle International Fair
Work table facilitators
- Stefano Mosca: the strategic positioning of the territory
- Bruno Bertero: managing the change in the average profile of tourists
- Barbara Giorio: the dynamics of catering
- Daniele Manzone: the role of wineries
The event is open to all interested wineries, hoteliers and operators: free access, until all places are taken.
