Strada del Barolo has trained 15 new Wine Storytellers®

The course has enabled the training of 15 professional figures who will be able to collaborate with the promoting bodies to introduce and tell with passion and competence to tourists and wine lovers from all over the world the incredible food and wine, landscape and cultural heritage of Langhe and Roero

The growing interest in tasting activities by tourists and wine lovers in the Langhe and Roero territories makes it necessary to train personnel capable of telling the wines and the territory in a professional, emotional and multilingual way. Therefore, the association Turismo in Langa, in collaboration with the Strada del Barolo e grandi vini di Langa, in partnership with the Ente Fiera Internazionale del Tartufo Bianco d’Alba and with the patronage of the Ente Turismo Langhe Monferrato Roero, has organized the second edition of the training course for Narratori del Vino® with the aim of training professional figures who will become true “ambassadors of wines and the territory“.

The main objective of the course, aimed at sommeliers, tasters and tourist guides with a good knowledge of the English language and with a limited number of participants for a maximum of 20 people, was to train professionals capable of effectively communicating the close link between producers, products and the territory from which they are born and to involve the public by entertaining them, exciting them and ensuring that participants identify with the history and values ​​that these products communicate.

At the end of the course, which alternated theoretical and practical lessons with guided tours and which ended on 8 July 2023 with the final test, certificates of participation were issued to 15 professionals who will be able to use the title of Wine Narrator® and who will have the opportunity to collaborate with the project’s promoters for activities such as conducting innovative tasting seminars, presentations of the territory at events and demonstrations aimed at the public, interactive activities for tourists and wine enthusiasts, especially foreigners.

The initiative was promoted by the Tavolo di Ambit Langhe e Roero, established at the instigation of the Piedmont Region with the aim of promoting synergy between the bodies responsible for promoting wine tourism, encouraging collaborative actions aimed at greater sharing of activities and shared territorial planning. The next edition of the course will be scheduled between autumn 2024 and 2025: we will provide more details and updates on the website www.stradadelbarolo.it.

Below are the names and profiles of the 15 new Wine Narrators®:

Francesca Carvelli: graduated in Linguistic and Cultural Mediation, she is a licensed tour guide and tour leader and English teacher. She obtained the II level of Sommelier. During the course she found content with which to integrate her tours, she loves to talk about her territory.

Luca Gandin: graduated in Economics and Business from the University of Turin, he is a financial promoter with a great passion for wine that leads him to collaborate with importers.

Stefania Giacosa: employed at the Cantina Gaja in Barbaresco, she is a tour guide, sommelier, judge of the Alba White Truffle and narrator of biodiversity.

Paulina Janczar: she obtained a Master in Food Culture, Communication and Marketing from the University of Gastronomic Sciences of Pollenzo. She is a tour leader and alpine skiing instructor.

Marco Mazzeo: Brand Manager at Cascina Ebreo (Réva Winery). He attended the FISAR course and has extensive experience in the winery.

Maurizio Mazzeo: graduated in Multimedia and Intercultural Communication Industrial Chemist, he obtained a Master of Advanced Training in Export Management: International Trade and New Markets. Specialization in International Marketing. Project Work on “Wine Export in Brazil”, AIS diploma.

Sibille Aguilar Blanca Milagros: obtained a University diploma in Tourism and Hotel Administration at the San Martin de Porres University in Lima, Peru. Today she is an employee of the Castello di Perno winery, for which she deals with hospitality.

Maribel Moschini: tourist guide, she attended the training course for Storymover/Storytelling held by the Teatro degli Acerbi of Asti.

Michela Nizza: administrative employee in various wineries in the area, such as Malvirà di Canale. Today she works alongside her husband in the Vada Azienda Agricola di Vada Guido di Coazzolo.

Giovanni Orsello: graduated in Industrial Chemistry at the Faculty of Mathematical Sciences of the University of Turin, works as a technical employee at the manufacturing company ABET laminati in Bra. He obtained the qualification as a cycle-tourist guide and nature guide.

Liliana Porro: employed at Enocontrol, attended the first level course at the Barolo Barbaresco Academy.

Giovanni Saglietti: administrative employee and head of reception, events and tastings at Tenuta Cucco. He is attending the first level AIS course.

Magdalena Maria Szymanska: graduated in Russian-Polish linguistic, literary and translation sciences at the University La Sapienza in Rome, attended the first level AIS sommelier course. He currently works at Poderi Gianni Gagliardo.

Angela Rosa Tartaglia: graduated in Communication Sciences – University of Turin, has been working as a self-employed worker in the communications sector since 2007, collaborating with institutions, companies and other professionals. Since 2016, after graduating as a Sommelier with AIS Piemonte, she began her professional career as a sommelier and speaker at events and demonstrations.

Nicola Villanova: currently employed by Lavazza, graduated in Food Science and Technology, European Master in Food Study, a lifelong lover of wine.